Corporate Happiness Manifesto

A happy business entity is the one that (a) has an optimal (‘lean’) corporate structure; (b) operates at maximum performance measured by corporate KPI; (c) makes all its corporate stakeholders happy; and (d) gets the most out of its stakeholders

Therefore, to transform your business into a happy company, you must (a) optimize your corporate structure; (b) maximize the performance of your company; (c) make your stakeholders happy; and (d) get the most out of your stakeholders

To make it happen, your company must make a quantum leap in all these four areas by (1) conducting a comprehensive business analysis; (2) performing a strategic corporate reengineering and (3) developing and deploying a comprehensive continuous performance improvement system (‘kaizen’)

You want, can, must and will make this quantum leap to corporate happiness; and this blog will provide you with the necessary knowledge, tools and inspiration

To optimize your corporate structure and make it lean, you must (a) identify and visualize all corporate objects; (b) eliminate redundant objects - ‘cut fat’; (c) add missing objects - ‘add limbs’; and (d) integrate your objects in the most efficient & natural way

To accomplish these four objectives, you will use comprehensive corporate object maps – the Key Business Management Diagram and its decomposition diagrams

To maximize your aggregate corporate performance, you must maximize the performance of your corporate objects (products, brands, assets, etc.) and your corporate processes

To maximize performance of corporate objects, you must optimize values of their KPI; to maximize performance of corporate processes, you must also perform reengineering of these processes

To make your stakeholders happy, you must (a) identify all of them; (b) identify all their needs and desires – financial, functional, emotional and spiritual; (c) create high expectations; (d) satisfy these needs and desires – exceeding expectations; and (e) make sure that their perceptions of your company match the reality

To get the most out of your stakeholders, you must (a) identify the aggregate (FFES) needs of your company; (b) identify stakeholders’ decisions and actions (‘services’) needed to satisfy these needs; (c) identify their ‘buttons’; and (d) make your stakeholders make the decisions and perform actions that will satisfy these needs

This quantum leap to corporate happiness is your most profitable investment project by far with a sky-high ROI and, therefore, must be commenced right away

Download my white paper “How to Transform Your Business into a Happy Organization”. For a comprehensive corporate happiness solution, check out my seminar under the same title and my consulting services.

What Exactly Is a ‘Happy Organization’?

A happy organization (business, government entity, non-profit, etc.) is the one that (1) has an optimal (‘lean’) corporate structure; (2) operates at maximum performance measured by corporate KPI; (3) makes all its corporate stakeholders happy; and (4) is in a state of harmony with its environment.

Why these three distinctive features? Because of indisputable facts, solid logic and good old common sense.

Let’s start with a lean organization. Why a happy organization must be a lean one? By definition, a lean organization is the one that contains only those objects (employees, departments, products, brands, assets, etc.) absolutely necessary and sufficient to operate at its maximum performance.

A business with redundant objects (‘fat’) and the one with the missing objects (‘limbs’) are very uncomfortable in the ‘corporate jungle’ because they are not ‘fit’ enough for the ‘survival of the fittest’. Therefore, only a perfectly lean organization can be considered truly happy.

Performance maximization. Why a happy company must operate at its maximum performance? Obviously, an individual is happy only when he/she is the best one can be (see Maslow’s hierarchy of human needs). Which requires operating at one’s maximum performance in your occupation.

Again, the same is true for any organization. An organization can be considered happy only when it operates at its maximum possible performance. Waste (of time, money and other resources) and happiness are not compatible. Period.

Happy stakeholders. Obviously, an organization can be considered happy only if it makes happy all of its stakeholders – both internal (owners, managers and employees) and external (clients, suppliers, partners, government entities, etc.).

To make your stakeholders happy, you must identify and satisfy – with your products and services – their aggregate (financial, functional, emotional and spiritual - FFES) needs and desires. Unfortunately, you will have to identify and satisfy both.

But this is not enough. To make your stakeholders happy, you must also make sure that (1) their perceptions of your company match the reality; (2) they have high expectations of your company – in terms of satisfaction of their needs and desires; and (3) these expectations are always exceeded.

External harmony means that your company must make sure that happiness ‘goes both ways’. In other words, that your stakeholders satisfy the FFES needs of your company as well (i.e. create the maximum possible amount of aggregate value – financial, functional, emotional and spiritual).

Therefore, a happy company is a lean, performance-focused, stakeholders-focused and aggregate value-focused organization. And, obviously, a powerful money-making machine. You can find a detailed profile of a happy company in my white paper “How to Transform Your Business into a Happy Organization".


Download my white paper “How to Transform Your Business into a Happy Organization”. For a comprehensive corporate happiness solution, check out my seminar under the same title and my consulting services.

Welcome to My Corporate Happiness Blog!

I want you to be happy and successful. I want you to transform your business into a lean company and a happy organization; to maximize your corporate performance and to make your stakeholders very, very happy. That’s why I started this blog.

To make it all happen, you will need knowledge, inspiration and tools. The most comprehensive source of all three is my two-day seminar “How to Transform Your Business into a Happy Organization”. I am also offering coaching and consulting services in corporate happiness and strategic business management.

However, there are several corporate resources that I am offering for free. An excellent beginner’s guide is my white paper “How to Transform Your Business into a Happy Organization” that I wholeheartedly recommend to download and use. I will develop more white papers as well as presentations and infographics that you can obtain in the Download section. And, of course, my regular posts in this blog (I plan to post at least three times a week).

Why would you want to subscribe to this blog (which I highly recommend)? Because it is, indeed, a step-by-step guide to transforming your business into a happy organization (and making it stay that way!).

I am currently working on a book under exactly the same title - “How to Transform Your Business into a Happy Organization”. This book will be a thorough revision of my earlier one – “Blueprint for a Quantum Leap: a Comprehensive Business Analysis Guide”. This upcoming book will be a comprehensive step-by-step guide to transforming your business into a happy organization and making it stay that way.

This book is ‘object-oriented’; in other words, it is a series of short guides each covering a certain component of a business entity (e.g., mission statement, product management, corporate Web site, etc.). Each such guide (which I will post in this blog right after it is completed) provides detailed instructions on how to optimize the structure and maximize the performance of the object in question. Most of the time, I will publish each guide in three versions – as text, JPEG infographics (with the link to a PDF version) and a link to a presentation uploaded to SlideShare.

Therefore, by subscribing to my blog, you will receive – two or three times a week – detailed know-how that you can immediately use to generate substantial financial, functional and emotional value in your company. Which makes reading my posts and using them to make your company happier a very profitable investment of your highly valuable time.