Who Will Benefit from My Book – and How

1.    Entrepreneurs – owners of business startups. Entrepreneurs start businesses for one and only one reason – to be happy. Like any other human being, an entrepreneur can only be happy in a happy environment. In other words, only if he/she owns a happy business. Therefore, the fundamental objective of business startup’er is to build a happy organization – and make sure it stays happy. This book will provide entrepreneurs with everything they need to make it happen.

2.    Entrepreneurs – owners of established businesses. Entrepreneurs own and run businesses for one and only one reason – to be happy. Like any other human being, an entrepreneur can only be happy in a happy environment. In other words, only if he/she owns a happy business. Therefore, the fundamental objective of owners of established businesses is to transform their companies into happy organization – and make sure it stays happy. This book will provide them with everything they need to make it happen.

3.    Top managers of business entities. The fundamental objective of top managers of business entities is to make their shareholders happy. This is what they are paid for. As I showed earlier, corporate shareholders can only be happy if they own a happy business. Therefore, the natural key objective of top corporate managers (actually, all managers) is to transform their companies into happy organizations (and to make sure they stay that way). This book will provide them with everything they need to make it happen.

4.    Strategic management consultants. These ‘hired guns’ work for business owners (shareholders). Therefore, the fundamental objective of the former is to make the latter happy. This is what management consultants are paid for. As I showed earlier, corporate shareholders can only be happy if they own a happy business. Therefore, the natural key objective of strategic management consultants is to help corporate managers transform their companies into happy organizations (and to make sure they stay that way). This book will provide them with everything they need to make it happen.

5.    Venture investors. Venture investors are human beings (believe it or not). And like all human beings, they want to be happy. And like all other human beings, they can only be happy in a happy environment. Which means that they need to co-own happy businesses. Therefore, they will need to provide managers of their portfolio startups with knowledge and tools to build happy organizations – and make them stay that way. This book will supply venture investors with exactly the right knowledge and tools.

6.    Direct/private equity investors. Private equity investors, like all other human beings, want to be happy. And like all other human beings, they can only be happy in a happy environment. Which means that they need to co-own happy businesses. Therefore, they will need to provide managers of their portfolio companies with knowledge and tools to transform businesses into happy organizations – and make them stay that way. This book will supply venture investors with exactly the right knowledge and tools.

7.    Strategic management instructors. Corporate happiness is the natural key business management objective (actually, the key fundamental objective of managing any organization – not just a business entity). Therefore, it is vitally important that the curriculum of every strategic management course - both in universities (business schools) and in training companies that provide continuing corporate management education – is built around this fundamental objective. Actually every management course. This book will provide management instructors with everything they need to build such courses.

8.    Corporate management students. Corporate happiness is the natural key business management objective (whether corporate owners and managers realize it or not). Therefore, students of strategic and other management courses must be trained in corporate happiness technologies. This book will provide students with everything they need to integrate knowledge and skills obtained in other management courses and focus them on the natural key business management objective – corporate happiness.

9.    Managers of government entities and non-profit organizations. Although this book covers business entities, many guidelines can – and must – be used by managers of government entities and non-profits to transform their structures into happy organizations. To maximize value of this book to these categories of users (this book is supposed to be used on an everyday basis, not just read), the last part of this book will cover specifics of these organizations