My Book on Corporate Happiness - an Introduction

I finally decided to stop procrastinating and write a book on corporate happiness under a working title "How to Transform Your Business Into a Happy Organization".  This short post will explain why - and provide you with (hopefully) some valuable insights.

It is well-known that the key to success in any endeavor is single-mindedness. To be successful in a project (any project), you have to focus on one and only one objective. And this objective better be the right one. Otherwise, you will simply waste a lot of your time, money, energy and other highly valuable resources.

Business management is no exception. To be successful in your business enterprise, you must focus on one and only one objective. At all times. On anatural key business management objective. On the core around which you will build everything else. This is especially true if you are just starting your business. It is vitally important to focus on the right target from day one – otherwise it will take a lot of effort to re-focus yourself and your business.

Unfortunately, practically no one will tell you what this natural key business management objective is. Business schools will not tell you. Training companies will not tell you. Business management consultants will not tell you. And business management gurus will not tell you either. Even the top ones. The key objectives they give you are only components; the parts of the whole. And you need the whole. You need the holistic approach to business management based on a natural and holistic key business management objective.

I wrote this book to remedy this unfortunate situation. I will prove beyond the reasonable doubt that the natural key business management objective iscorporate happiness. In other words, building a happy company (if you are just starting your business) or transforming your business into a happy organization(if you are running an established business entity).

This book will teach you how to do both and will prove – again beyond the reasonable doubt – that in the process you will achieve all other (‘traditional’) key business management objectives that you are undoubtedly familiar with. Maximize financial value of your company, your corporate performance, identify and implement your corporate mission, etc.

This book is based on 20 years of research in strategic corporate management and on my extensive experience in investment banking (corporate finance) and in strategic management consulting.