Portrait of a Happy Company - Stakeholders Section

A happy company has a highly efficient stakeholders’ relationships management (SRM) system. So efficient, in fact, that it can be rightfully called a shareholders focused organization.

To maximize its performance and financial value, a happy company satisfies all aggregate needs – financial, functional and emotional [and spiritual] – of its stakeholders. To the fullest possible extent – and definitely better than any of its competitors.

In other words, it creates the maximum amount of aggregate value - financial, functional and emotional – for its stakeholders. Which means that it can be rightfully called an aggregate value focused organization.

However, this aggregate value thing goes both ways. Which means that the stakeholders of a happy company create the maximum amount of aggregate value for this company as well. Which ensures the external corporate harmony. In other words, a happy company gets the most out of its stakeholders.

Therefore, a happy company (a) assembles the optimal portfolio of corporate stakeholders; (b) identifies all needs and desires of these stakeholders; (c) satisfy the aggregate needs of its stakeholders to the highest possible extent – and definitely better than its competition and (d) makes sure that its stakeholders satisfy its aggregate needs.

And – as perception is the only reality – it makes sure that it properly communicates superior value of its unique aggregate value to its stakeholders.

A very important SRM component is careful expectations management. Which means that a happy company (a) creates high aggregate value expectations in its stakeholders; and (b) always slightly (or not so slightly) exceeds these expectations.