Portrait of a Happy Company - Strategic Section

A happy company has an optimal structure of its business system – both comprehensive and lean. Which means that (a) all of its objects – documents, brands, products, etc. - are both necessary and sufficient for your company operations; (b) each object operates at the highest possible performance and (c) all objects are in a perfect synergy with each other.

A happy company has an optimal structure of its KPI system – also both comprehensive and lean and accessible to all of its managers and professionals on a ‘need-to-know’ basis. This KPI system allows to see the comprehensive corporate performance picture at all times.

A happy company develops a comprehensive list of all relevant key external factors (economic, political, legal, technology, etc.) and makes sure that (1) these factors are properly and efficiently monitored for value-generation opportunities; and (2) these opportunities are vigorously pursued and generate the maximum amount of aggregate value (financial, functional and emotional).

A happy company has a comprehensive, well-structured, accurate and up-to-date description of its corporate history which is well-integrated into its corporate management system. And ensures the perfect harmony between corporate past, present and future. 

A happy company has the optimal and highly efficient corporate governance system as well as the optimal and highly efficient corporate decision-making procedures. Which ensure that corporate managers make the best possible decisions that are executed in the most efficient way possible.

A happy company has the comprehensive (but lean!), logically sound and emotionally inspiring declaration of corporate identity (DCI). Which becomes a rock-solid foundation for the whole business system, its mission and vision statements and for the corporate culture.

A happy company develops and implements a comprehensive (but lean!), challenging, logically sound and emotionally inspiring mission and vision statements that match the corporate key external factors (KEF), corporate history and its DCI. 

A happy company develops and implements a comprehensive set of corporate strategies (general, marketing, financial, IT, etc.) for implementing its corporate vision. These strategies have a perfect synergy between themselves and perfectly match the corporate KEF, corporate history and the DCI.

A happy company develops a comprehensive set of strategic corporate objectives – financial (revenues, profits, free cash flow, financial value) and non-financial (market share, customer satisfaction, etc.). These strategies have an optimal “stretch”; a perfect synergy between themselves and a perfect match with the corporate KEF, vision and corporate strategies (as well as with corporate DCI and corporate mission statement).

To achieve its strategic objectives, a happy company develops and implements strategic corporate plans – financial and operational – with detailed comments and explanations (typically referred to as a business plan). These plans also have an optimal “stretch”; a perfect synergy between themselves and a perfect match with KEF, DCI, corporate vision and mission statements and corporate strategies of a happy company.